First Page: when a site ranks on the first page of google search results. The main ranking algorithm is SEO is referred to as “The core algorithm”. Typical uses for Google Home include asking basic questions, making Google searches, scheduling appointments, playing music, or setting alarms. Some link networks can also be known as private blog networks (PBNs). – A general term for where a website appears in search engine results. Each individual code is called an element, or a tag. These networks are intended to manipulate search engines by adding large amounts of new links to a website’s link profile. But these concepts remain for the most part abstract. For example, if in a month a PPC account spends $1000 dollars and gets 10 conversions (leads), then the cost per acquisition is $100. Display Ads – Ads on a display network which include many different formats such as: images, flash, video, and audio. Title tags are displayed in the tabbed top bar of a web browser. Google My Business – The platform on which businesses can input information to appear in the search results, map packs, location searches, and more. When you search for something in a search engine, you type in a keyword and the search engine gives you results based on that keyword. – Slang for an unethical digital marketer or SEO that breaks search engine guidelines, in order to artificially rank websites. Previous to this update, Google results were mostly provided based on specific keyword matching within the user query. According to Google’s guidelines, any link that is unnatural (like you paid for a press release, or you gave a journalist a perk for writing about your product) should have a nofollow tag. 302 Redirect – A method of redirecting a visitor from one page to another web page, used for temporary situations only. Like, a two-inch reel of recording tape won't last forever. In digital marketing, algorithm usually refers the the sets of processes Google uses to order and rank websites in search results. – The term given for what a user types and searches using search engines like Google, Bing, and Yahoo. Blogs are an important section of a website in digital marketing, as they offer fresh new content on a regular basis which can help attract new visitors, engage existing visitors, and give authority signals to Google. Penalty – An infraction issued by Google, to a webmaster, for breaking Google’s guidelines. – Stands for eXtensible Markup Language. CSS is a time saving document for web designers, as they can style batched-sections of HTML code, rather than styling individual lines of code one-at-a-time. If an ad campaign’s impression share is 70%, then the ads showed 7 out of 10 possible times. Google estimates that Penguin affects 3.1% of all searches in English, a relatively large number for one algorithm. (See also: Google Algorithm). HTTP – Stands for Hypertext Transfer Protocol. Geek Powered Studios is the leading digital marketing agency in Austin, helping clients from across Texas and the United States see success. – LinkedIn’s advertising platform. Google estimates that Penguin affects 3.1% of all searches in English, a relatively large number for one algorithm. Display ads, overlay ads, skippable video, non-skippable video ads, bumper ads, and sponsored cards. DNS exists because it is more useful for internet users to remember letters and words in website URLs, but the world wide web communicates in numbers with IP addresses. CPC (Cost Per Click) – The amount of money spent for a click on an ad in a Pay-Per-Click campaign. We now sit alone at a keyboard, firing off zeros and ones into the ether. Your website will “respond” to the size of the screen each user has, shrinking and reorganizing on smaller screens, and expanding to fill appropriately on large ones. Search Network – A group of websites in which ads can appear. You can get digital technology that almost is film quality, and go make little films and do everything you can to find a little understanding of your own voice and it will grow - Don't take no for an answer - Take every opportunity you can to do something. Email programs can use automation to send email messages to people based on certain triggers (new customers, did or did not open the last email, etc). Reddit also offers paid advertising services. Algorithm Update – A change made to a Google algorithm. Featured Snippet: When content within a web page is pulled into google search results to instantly give the information a user is looking for. Our company has been very forward-thinking about digital technology and the opportunity that it gives us. Organic –  A source of traffic to a website that comes through clicking on a non-paid search engine result. Google Search Console (formerly Webmaster Tools) – Search Console is a free tool Google offers to webmasters. (See also: Google Algorithm, Google Penguin). Only paid digital marketing that involves a search engine, ie: PPC (pay-per-click). Penguin –  A search engine algorithm developed by Google to determine the quality of links pointing to a particular site. Iframes are used commonly to embed content from one source onto another web page. PBN (Private Blog Network) – also known as a link network, a private blog network is a collection of private websites all linking to each other. – An online advertising model in which advertisers are charged for their ad once it is clicked. Reddit also offers paid advertising services. This can be used for finding users looking for broad topics on social media, as well as niche, detailed topics. YouTube is part of Google’s ad network and is considered one of the most popular search engines in the world. This tool is designed to display when users search for a business on Google; it can help users get quick information about a business like phone numbers, reviews and location. Similar to ROI. – A group of two or more words that are used to find information in a search engine. Multiple automated emails in a sequence are used create user funnels and segment them, based on behavior. If anything, the impact of digital technology is creating bigger brands and bigger superstars. For example, if a publisher charges $10 CPM, and your ad shows 2000 times, you will pay $20 for the campaign ($10 x 1000 impressions) x 2. – Refers to instances where portions of text are found in at least two different places on the web. Blogs are an important section of a website in digital marketing, as they offer fresh new content on a regular basis which can help attract new visitors, engage existing visitors, and give authority signals to Google. But digital technology and the ability to download will change the packaging from CDs to a single-based business. – The clickable words in a hyperlink. Reviews can show up in the knowledge graph in Google searches, and have been shown to positively correlate with SEO rankings. Search Operator – a text modifier that can be used in Google searches to return more specific results. Conversion Rate – The rate at which visitors to a website complete the predefined goal. For example, searching for “SOHO coffee shop” will return results primarily centered around that neighborhood. digital – adj. Javascript is used on web browsers to provide interactive elements to web pages that are difficult or impossible to achieve with just HTML or CSS. Lead – A potential customer in the sales funnel who has communicated with a business with intent to purchase through a call, email, or online form fill. Previous to this update, Google results were mostly provided based on specific keyword matching within the user query. Most featured snippets are shown for question queries like “what is _____” or “who invented _____”. Google Analytics (sometimes abbreviated as GA) allows webmasters to see where web traffic comes from and how visitors behave once on the site. – The languages used to build a website. – A process or set of rules that computers follow to perform a task. The name reflects how the software “crawls” through the code, which is why they are sometimes also referred to as “spiders”. page likes, message responses, post content). When used as a verb, it refers to the act of Google copying a web page into their system (eg: “Google indexed my website today so it will start appearing in their search results”).

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